Magnolia at DMEXCO 2025

80 websites for brands, B2B and corporate – for a tenth of the previous cost. All managed from a single platform. So, what's the recipe? 

Emmi, Switzerland's largest dairy company, has consolidated its digital landscape – efficiently, consistently, and at scale. With a centralized content management system, Emmi not only reduces costs but also accelerates time-to-market: the average website rollout now takes just five weeks – including branding, implementation, and deployment. After go-live, brand managers can independently edit content, launch new websites, and align messaging across countries and brands. 

In this masterclass, Mattia Zanetti (Head of Global Digital & Brand Experience at Emmi), Sebastian Stang (CRO at Magnolia), and Raphael Joss (Client Portfolio Director at Merkle) demonstrate how to master digital complexity – and what happens when design, technology, structure, and brand strategy come together. 

JobRad, the inventor of company bike leasing, created and successfully shaped a billion-euro market. But as the market grows and new players enter, the demands on its digital platform change fundamentally.

400% more web interactions, 20 times more concurrent visitors, and a perfect Lighthouse score of 100: JobRad’s website has been running on Magnolia CMS for over five years. The recent relaunch with partner Bitgrip, upgrading to the latest Magnolia version, marked the decisive shift to a smart go-to-market platform.

Frank Panther (Chapter Lead Online Marketing at JobRad), Stephan Stechow (CRO at Bitgrip), and Sebastian Stang (CRO at Magnolia) reveal how a functional website evolved into a future-ready platform for automation, data-driven personalization, and agile content marketing. Discover which strategic technology decisions are essential today to maintain a strong position in the market.

What's the point of 1,000 “Kamelle” – the typical German Carnival Candy – if the rest of the event goes down the drain?

Everyone is talking about AI. But hardly anyone talks about the people who work with it. Yes, AI can generate content at scale. But no, assembly-line content isn’t enough to create meaningful brand experiences – or drive real business impact.

So, what good are a thousand AI-generated assets if no one is orchestrating the content behind them?

Franzi Kunz (Digital Business Analyst at dotSource SE)and Dominik Dühning (Head of Strategic Accounts at Magnolia) reveal why successful customer experiences start with successful author experiences – and what it takes to build them.

Join us for 30 minutes of straight talk on structure, roles, and tooling – so your content is more than candy overload and creates lasting impact across the customer journey.