Magnolia recognized in The Content Management Systems Landscape, Q3 2026

Evaluating an enterprise Content Management System (CMS) today requires balancing multiple competing priorities. Digital and technology leaders must empower marketing teams with intuitive authoring tools, provide developers with composable API flexibility, maintain multi-brand governance, and ensure content is structured for both human site visitors and emerging AI agents.

To help organizations navigate these complex decisions, Forrester published "The Content Management Systems Landscape, Q3 2026" — an overview of 30 notable vendors in the market.

We are proud to share that Magnolia DXP has been included by Forrester in this report.

Below, we look at the broader market trends identified in the research, how Magnolia DXP fits into the vendor landscape, and what enterprise buyers should prioritize during their evaluation.

As enterprise content demands expand, investment across the content management space continues to accelerate rapidly. According to Forrester’s Web Content Management Software Market Forecast, 2024 to 2028:

In addition, Forrester’s Marketing Survey, 2026 reveals that "71% of B2B marketing decision-makers and 72% of B2C marketing decision-makers plan to increase their investment in content management technology in 2026."

This surging investment comes as content operations undergo a fundamental shift. Traditional CMS platforms were built exclusively to deliver front-end web pages for human consumption. Today, content operations must also feed structured data to machine endpoints, including AI agents, LLMs, and answer engines.

When evaluating modern CMS architectures, we believe technology leaders should ensure that content model APIs, integrations, and context layers (such as MCP standards) enable seamless consumption by both digital touchpoints and automated machine processes.

Modernizing legacy content infrastructure has become essential as search habits and content creation paradigms undergo a fundamental shift.

As noted in the Forrester report:

We believe this evolution explains why enterprise leaders are moving away from monolithic, maintenance-heavy platforms. Rather than relying on static repositories, digital leaders require a content architecture that actively orchestrates experiences, feeds structured data to machine endpoints, and manages AI-generated content at scale under strict brand governance.

Forrester’s landscape research covers how vendors differentiate themselves across key extended use cases and market sectors. In our self-reported submission for the report, Magnolia DXP listed our top three extended use cases that we focus on — capabilities we believe directly address the biggest friction points for modern enterprise teams:

Furthermore, Magnolia DXP continues to drive transformation across complex, highly regulated, and high-volume sectors. Our primary industry focus includes:

If your business is currently powered by Magnolia DXP — or if you are evaluating your next content infrastructure — we believe this recognition underscores several of our core strengths:

Whether you are consolidating legacy web properties, building composable architectures, or preparing your content stack for agentic AI workflows, Forrester's landscape report offers a practical starting point.

Disclaimer

Forrester does not endorse any company, product, brand, or service included in its research publications and does not advise any person to select the products or services of any company or brand based on the ratings included in such publications. Information is based on the best available resources. Opinions reflect judgment at the time and are subject to change. This report is part of a broader collection of Forrester resources, including interactive models, frameworks, tools, data, and access to analyst guidance. For more information, read about Forrester’s objectivity here.