Building an Agentic Future on Open Foundations
Magnolia's Vision
We envision a digital future where enterprises are free to compose, adapt, and evolve their experiences—empowered by intelligent technologies and open, collaborative ecosystems.
In this future, digital experience platforms are no longer rigid: they become adaptive, modular foundations, fueled by insight and seamlessly orchestrated to drive continuous innovation.
Magnolia's Mission
Our mission is to build the most intuitive, open, and AI-driven platform for digital experiences—enabling teams to innovate freely, integrate effortlessly, and scale without friction.
We help enterprises overcome legacy constraints, connect across silos, and own their digital future—on a composable, cloud-native foundation built for the agentic era.
The Power of Composable
Why Enterprises Choose Magnolia
Built for enterprise agility, with an open architecture that adapts, scales, and enables growth and innovation.
Our Journey
From Open Source Pioneer to DXP Innovator
More than 25 years of evolving, innovating, and growing in digital experience.
1990s
Setting the Foundations
1997: Magnolia was founded in Basel, Switzerland, by Boris Kraft and Pascal Mangold, driven by a vision to create an open and flexible content management system for the enterprise.
2000s
Open Source & Enterprise Growth
2003: Launched the Java-based open-source CMS.
2005: Introduced the commercial Enterprise Edition.
2007: Established Magnolia Americas.
2009: Held the first Magnolia User Conference.
2010s
DXP Evolution & Industry Recognition
2013: Celebrated 10 years with the Magnolia 5 release.
2015: Pivoted towards Digital Experience Platform (DXP).
2017: Recognized in The Forrester Wave for Web CMS.
2018: Launched Magnolia 6.
2019: Recognized in the Gartner Magic Quadrant for Web Content Management.
2020s
Continued Growth, Cloud, and AI
2020: Received strategic investment from Elvaston Capital.
2021: Introduced Magnolia's Cloud Platform-as-a-Service.
2022: Investment company GENUI acquired majority stake in Magnolia.
2023: 5th recognition in the Gartner Magic Quadrant.
2024: Launched the Magnolia AI Accelerator, integrating generative AI into content workflows.
2025 and Beyond
AI-Driven Evolution
2025 on: Continued focus on evolving Magnolia as open, intelligent DXP, the smart choice for enterprise digital experience.
Meet the Leadership Team at Magnolia
Alain Kugelmann
Co-CEO & Chief Financial Officer
Alain Kugelmann is the Co-CEO and CFO of Magnolia, a role he’s held for over 11 years. Alain leads the company’s financial strategy and has been instrumental in its growth, including regional expansion, two acquisitions, and significant revenue increases. Prior to Magnolia, Alain held senior finance and treasury positions at ABB and ALSTOM, overseeing international funding and corporate finance for major industrial divisions. Outside of work, he enjoys family time, sports, travel, and reading.
Samuel Staehelin
Co-CEO & Chief Services Officer
Samuel Staehelin is the Co-CEO and CSO of Magnolia, with over 30 years of experience in IT and new media, and 25 years in leadership roles. At Magnolia, he served as Chief Services Officer, where he led global service operations and successfully delivered large-scale digital experience projects for enterprise clients. Passionate about technology, media, and art, Samuel brings a unique blend of creative and technical insight. Outside of the office, he enjoys sailing, kitesurfing, and traveling.
Philipp Bracher
Chief Product & Technology Officer
Philipp Bracher is Magnolia’s Chief Product and Technology Officer (CPTO). He first joined in 2005, helping drive early product development, and returned in 2024 to lead product and tech strategy. Passionate about modern web frameworks, Philipp also enjoys Zen meditation and making music.
Jan Haderka
Chief Information Security Officer
Jan Haderka is Magnolia’s Chief Information Security Officer (CISO), with over 15 years in leadership at the company. Since 2022, he has led security strategy, protecting data and system integrity while shaping Magnolia’s technical foundation. Outside work, Jan enjoys yoga, hiking, climbing, and fast cars.
Sebastian Stang
Chief Revenue Officer & General Manager EMEA
Sebastian Stang is Magnolia’s General Manager for EMEA and Chief Revenue Officer (CRO), with over 13 years at the company. He drives growth, builds partnerships, and supports clients through digital transformation. A B2B enterprise software expert, Sebastian plays a key role in driving Magnolia’s market success. Outside work, he’s an avid record collector and DJ.
Florian Sacharuk
General Manager Americas
Florian Sacharuk is the General Manager for the Americas at Magnolia, leading all business and operational efforts across the region. With over 14 years in the enterprise software industry, he brings deep expertise in cloud operations, go-to-market strategy, and business growth. Outside the office, he enjoys time with his family, sunshine, and any sporty challenge that comes his way.
Don Lee
General Manager APAC
Don Lee is the Managing Director for APAC at Magnolia, leading strategic growth, market expansion, and regional partnerships. With over 20 years in enterprise software and digital experience platforms, he brings expertise in digital marketing, composable DXP, AI, and go-to-market strategy. Don is passionate about client success, team mentorship, and delivery excellence.
Global Reach, Local Expertise
No matter where you are, we’re here to support you—with local expertise and a trusted network of partners around the world.
Countries served
Headquartered in Basel, Switzerland, and backed by a strong partner network, we support enterprises across more than 100 countries worldwide.
Certified partners
With 200+ certified partners, our global network plays a vital role in delivering implementations, support, and ongoing success for clients worldwide.
Regional offices
Our regional offices in APAC, DACH, and the Americas bring deep local expertise and direct support to enterprises across the globe.
Trusted by Leading Global Brands
We're driving success for enterprises like yours with flexible, composable digital experience solutions—built to support every industry.
Thanks to Magnolia, we’ve increased the speed at which we can create, manage and launch digital content. Our authors have benefited from reduced content creation time and the ability to respond to customers almost instantly during peak events.
One year after starting with Magnolia we realized we have 20 times the number of concurrent website users during our rush hours. And it's amazing that we don't get any loading delays. With Magnolia we can scale really well.
We chose Magnolia because of two elements. First of all, Magnolia is compatible with a lot of systems we already have, this is a critical point. Point two was, of course, costs and time to market.
The level of support we got before signing the contract was fantastic. As the project evolved, we actually struggled to find things to ask the Magnolia support team. They did such a fantastic job of training our own internal team, that we quickly became experts ourselves!
The Magnolia API is really solid… Overall, it’s the ease of integration that has allowed us to use Magnolia with so many different applications.
Join the team
Together, We Shape the Future of Digital Experience
Join a team of curious minds, tech enthusiasts, and digital experience pros shaping the future of composable enterprise platforms. At Magnolia, you’ll work with cutting-edge technology and help global brands build stronger connections with their customers.
We believe in continuous learning, technical excellence, and working together to push boundaries. Whether you're into AI, composable architecture, web development or user experience design, you'll find space to grow, contribute, and make a real difference.
News & Insights from Magnolia
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