Home Credit + Magnolia
How Magnolia helped Home Credit Philippines scale their digital strategy
Time to create a page (reduced from a day)
Sobre la historia del cliente
Home Credit Philippines, the leading consumer finance company in the Philippines, boasts a distinguished legacy of pioneering innovation within the financial services industry. The company has consistently delivered advanced solutions to address the evolving needs of its customers, solidifying its reputation as an industry trailblazer.
Renowned for its expertise in financial consulting and lending, Home Credit Philippines serves thousands of customers daily. It is supported by an extensive network of over 15,000 partner stores, a customer base exceeding 10 million, and operations spanning 65 provinces across the Philippines.
The Challenge
Home Credit Philippines’ previous system met basic operational needs but lacked enterprise-grade functionality and cloud-based deployment.
To maintain its position as a leader in the digital-first financial sector, Home Credit Philippines recognized the necessity of adopting robust digital solutions. These solutions must meet modern customer expectations while driving sustained success, ensuring the company remains at the forefront of the industry.
The Solution
Magnolia powers Home Credit Philippines' cloud-native transformation
To address this, the company sought to optimize resources and improve scalability. As a result, Home Credit Philippines transitioned to a cloud-native infrastructure, choosing Magnolia as its Digital Experience Platform (DXP).
By integrating its e-commerce, digital experience intelligence platform (DXI), and customer data platform (CDP) systems with Magnolia DX Cloud, the company created a robust digital ecosystem. This upgrade allows for automated landing page generation and provides highly personalized experiences that set a new industry standard. This achievement highlights Home Credit Philippines’ dedication to combining innovation and operational excellence as the Philippines’ leading consumer finance provider.
The Result
Magnolia DX Cloud fuels Home Credit Philippines' digital transformation
Challenges Addressed
- Streamlining the publishing approval workflow
- Eliminating inefficiencies and errors inherent in manual content creation
- Ensuring consistent brand representation across all channels
- Reducing the resources required for ongoing system maintenance
- Scaling content creation and management to meet growing demands
Key Benefits
- Significantly reduced page creation timelines through automation
- Enhanced brand consistency via a centralized database and standardized templates
- Efficient reuse of components across the Home Credit Philippines Corporate Website and Shoppingmall.ph
- Decreased reliance on manual resources for website content updates
- Improved technical performance, elevating Shoppingmall.ph by Home Credit Philippines to a top 10 ranking among shopping-related websites in the Philippines
"As a partner, Magnolia sets an exceptional standard for customer success. Beyond providing a leading-edge solution, they actively collaborate with our team to maximize the platform’s potential and shape impactful outcomes. Their dedication is truly distinctive, making them a rare and valued ally in our journey."
"The integration of Magnolia’s Digital Experience Platform has delivered remarkable results for Home Credit Philippines, the leading consumer finance company in the Philippines. We now efficiently produce and automate landing pages for our web-centric shopping ecosystem, reducing delivery timelines from weeks to mere hours. This efficiency not only strengthens our operations but also positions us for future growth, aligning with our adoption of cutting-edge technology. A critical element of our MarTech strategy is adherence to SEO best practices, ensuring optimized digital experiences that drive organic traffic and reduce dependency on paid campaigns."
"Our partnership with Magnolia has extended Home Credit Philippines’ reach within a broader business community, fostering collaboration with Magnolia’s network of technology providers. The Magnolia team’s commitment ensured a seamless transition to the new platform and continues to support the execution of our evolving use cases with precision and care."
"Magnolia redefines partnership by delivering not only a world-class solution but also a collaborative approach to achieving success. Their close engagement with the Home Credit Philippines team ensures the platform is fully leveraged to meet our goals. It is rare to encounter a vendor so deeply invested in our achievements, and Magnolia stands out as an exemplary collaborator."
