Magnolia presents
Marketing
Facts & Hacks
Dive into the data and master the marketing matrix with expert tips from tech industry prospects
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About our show
We don’t need to tell you this. But the rules of marketing are changing pretty much every day, making the role of marketers more…complicated. We’re marketers ourselves and we’re feeling it, too.
So, we decided to put our resident demand gen expert Vanessa Dietz to work.
Marketing Facts and Hacks explores topics including building a subscriber-driven growth model, aligning content marketing with business goals, and mastering SEO in the age of large-language models. Each episode starts with key industry stats so you stay in the know, followed by a game-changing marketing hack to keep you ahead of the curve.
Rethink your marketing funnel with Nick Bennett
Marketing Facts and Hacks begins with subscriber-led growth. Magnolia’s Vanessa Dietz and growth expert Nick Bennett rethink the marketing funnel amid rising acquisition costs. Discover proven strategies for building a loyal subscriber base for sustainable growth and long-term success.
Build a content pyramid with Laura Quiambao
Overwhelmed by unaligned content requests? Marketing Facts and Hacks episode 2 offers a solution. Vanessa Dietz and content expert Laura Quiambao introduce the content pyramid framework for efficient and effective content creation, focusing on key themes and high-value assets for better ROI.
Tackle the evolving SEO landscape with Alex Birkett
Discover surround sound SEO, a strategy to boost rankings beyond keywords in the age of Generative AI and LLMs, by leveraging backlinks and user-generated content.
Eliana Atia explores the impacts of thought leadership
Marketing Facts and Hacks episode 4 Learn to craft strategic content that resonates, moves audiences through the funnel, and aligns with business goals to drive results.
QUICK FACTS
Decoding the marketing matrix, one fact at a time
of marketers are not satisfied with how they use customer data to create relevant experiences.
of marketers with a content strategy report it’s very or extremely effective. How do you dominate your category while staying on budget?
Organic search is still the #1 traffic source for most brands, but how do you stay on the first page?
of the C-Suite say that the thought leadership they read is actually good - how do you create content that resonates?
MEET OUR GUESTS
Marketing expertise overload
Nick Bennett
Nick Bennett, a pioneer of the people-first approach to marketing. Nick has built wildly successful subscriber-led growth models and authored B2B Influencer Marketing, available on Amazon.
Laura Quiambao
Laura Quiambao is a content strategist and professional voiceover artist who has helped companies like Clari, Wrike, and Handshake maximize content ROI and dominate their markets. She is currently the Global Content Strategist at G-P.
Alex Birkett
Alex Birkett, a former SEO leader at HubSpot and now founder of Omniscient Digital, specializes in driving SEO success for high-growth startups and Fortune 500 companies.
Eliana Atia
Eliana Atia is the Group Content Lead on monday.com’s celebrated thought leadership team, producing some of the most ground-breaking content in the B2B industry.
Meet the host
Vanessa Dietz
Vanessa Dietz is Magnolia’s resident demand generation expert and passionate about data-driven marketing and solving the most complex challenges in the B2B ecosystem.
TALK TO US
Give us your hacks!
Is there a marketing topic you want us to cover in future episodes? Let us know what you’re most interested in and we’ll feature it!
