Marketing Facts & Hacks - Episode 2
Content Coordination for Market Domination
Getting a bunch of content requests that don’t align to any specific plan? Been there! That’s why episode 2 of Marketing Facts and Hacks systemizes the content creation process to be efficient and effective – allowing marketers to do more with less.
Vanessa is joined by content expert, Laura Quiambao to help marketers avoid the chaos of multiple conflicting ideas. Laura introduces the content pyramid framework, showing how to focus on key themes, messaging, and high-value assets that drive results.
This episode provides practical tips on creating smarter, more effective content that not only resonates with your audience but leads to greater conversions and ROI.
Laura Quiambao
Laura Quiambao is a content strategist and professional voiceover artist who has helped companies like Clari, Wrike, and Handshake maximize content ROI and dominate their markets. She is currently the Global Content Strategist at G-P.
QUICK FACTS
How do you dominate your category with limited resources?
Marketing budgets fell by 15% over the last couple of years and the trend is set to continue
Content marketing costs less than traditional channels and generates leads that are 6x more likely to convert,
The bottom line?
Successful content marketing comes down to a clear strategy—and sticking to it. A clear strategy keeps you on budget and gets you closer to your goal.
Want more insights?
Build a focused strategy with a simple idea
Learn to create content efficiently with the content pyramid. This framework aligns your team and ensures every piece of content, from blogs to webinars, serves a single, clear objective.
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