Magnolia NEXT Conference 2026 | Magnolia Headless CMS

Your voice. Our vision. Magnolia NEXT.

Join us in Basel on June 24-25 for the Magnolia community reunion! Shape the future of digital experiences while gaining the practical skills and strategies you need today. It’s the perfect place to reconnect, network, and exchange ideas.

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Agenda

Day 1: The Main Stage

June 24 | From 13:30

Kick off Magnolia NEXT with a front-row seat to our future.

Day 1 is packed with Agentic AI demos, the New Visual Editor, and real-world success stories. We’ll wrap up with an Apéro and dinner - where the day’s insights turn into meaningful conversations.

12:30 | Registration & welcome lunch

Check-in, grab your badge, and enjoy a light lunch with the community.

Opening remarks, logistics, and setting the stage for Magnolia NEXT.

A keynote on our journey: Where we’ve been, where we are, and a first look at the strategic roadmap.

Live demos of Magnolia’s latest features and capabilities.

14:45 | Networking & review break

Refuel and share your feedback. Our team will be on hand for live reviews and discussions.

Real-world insights: How a leading brand is leveraging Magnolia to drive results.

Innovative solutions from our ecosystem partners.

Deep dive into a second enterprise use case and digital transformation journey.

16:30 | Refreshment break

A final afternoon break to connect with peers and partners.

A straight-talk session on cutting through the AI hype to define where automation scales, where the "human-in-the-loop" is non-negotiable, and what it actually takes to move from pilot to production.

Reflections on the day and a preview of the Business and DevDay tracks.

Drinks, conversation, and community building.

19:00 | Dinner & party

Celebrate with the global Magnolia community into the evening.

Agenda

Day 2: The Business Track

June 25 | From 09:00 to 16:00

Focus on strategy, content operations and value realization.

Move from theory to practice through hands-on workshops, best practices and peer exchange. From AI use cases to mastering multi-site strategy and personalization, to realizing ROI, you’ll walk away with a clear blueprint for success.

09:00 | Roundtable breakfast

Kick-off the day with curated discussions hosted by Magnolia and our expert partners.

BizDay

Best practices and expertise to master the architecture of multi-site management and seamless localization.

BizDay

How to properly discover and identify the use cases for AI adoption into your marketing and content workflows.

12:00 | Networking lunch

Connect with peers to exchange insights over a curated lunch.

BizDay

Architect intent-based journeys that eliminate friction and maximize ROI by meeting every customer exactly where they are.

BizDay

Master Magnolia’s optimization toolkit to validate your strategy and scale what works.

BizDay

Direct access to leadership for your most pressing product and strategy questions.

15:45 | Closing coffee & connections

Final networking session and closing remarks to wrap up the event.

Agenda

Day 2: The DevDay Track

June 25 | From 09:00 to 16:00

Roll up your sleeves for a day built by developers, for developers.

From co-creating Magnolia’s future to deep dives into the New Visual Editor, APIs, and Cloud, this track is all about the code. Join us for hands-on workshops, 6.4 upgrade hacks, and high-speed Lightning Talks.

09:00 | Community warm-up

Interactive kickoff! We’ll set the stage for the day with live Q&A and group groupings.

DevDay

Hands-on Workshop:

Help us build the ideal Magnolia Community. Define the naming, the purpose, and the search experience you’ve always wanted.

DevDay

Teams present their community concepts. High-speed feedback and collaborative brainstorming.

10:15 | Coffee & voting

Grab a caffeine fix and cast your vote for the best community ideas before the technical deep dives begin.

DevDay

An under-the-hood look at the architecture of the new Visual Editor. See how it changes the game for developer-marketer workflows.

DevDay

Exploring the Magnolia Tech Transformation. A technical session on our journey toward full API parity and what it means for your builds.

12:00 | Networking lunch

Fuel up and connect with fellow developers and the Magnolia product team.

DevDay

Best practices, "gotchas," and efficiency hacks for a smooth transition to Magnolia 6.4.

DevDay

How to use AI to speed up your Magnolia projects (and make the dev process a lot more fun).

DevDay

Helm replacements, EU Cloud updates, and the evolution of our cloud offering.

14:30 | Final coffee break

Last chance to grab a snack before the high-speed Lightning Talks.

Call for Speakers

DevDay

5-minute rapid-fire presentations from the community. Have a hack, a shortcut, or a cool project? This is your stage.

DevDay

Results from the morning’s voting, celebrations, and next steps for the newly shaped community.

NEXT Locations

Dreispitz Quarter in Basel

Home to Magnolia, host to NEXT. A vibrant urban district where industrial heritage meets world-class architecture, the perfect backdrop for the future of digital experience.

NEXT Lounge

The pulse of the event.

Located at Magnolia HQ, the NEXT Lounge is your event hub. Stop by to grab a coffee, co-work, and reconnect with the community.

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NEXT Schmatz

The Main Stage and Developer Breakout.

Hosted by Schmatz Basel, this is the center of the action for keynotes, product reveals, and the high-energy sessions of DevDay.

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NEXT Studios

The Business Breakout.

Hosted by Oslo-Studios, this sleek space is dedicated to our Day 2 Business Track workshops, best practices and success stories.

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Sponsorship

Partner with NEXT 2026

Digital transformation is a team sport, and the best-of-breed ecosystem is our arena. Whether you provide the technology or the strategic expertise, NEXT 2026 is your platform to lead the composable conversation in Basel.

Why sponsor?

Showcase leadership: Demonstrate how your tech or expertise integrates with Magnolia to solve complex challenges.
Drive success: Move from "what" to "how," connecting with leaders to turn implementation into lasting growth.
Position your brand: Become a visible catalyst for the sessions and strategy that define NEXT 2026.

Become a sponsor

Impressions

NEXT in focus

Take a look at the moments that brought us here. The ideas, the people, and the energy that define the Magnolia community.

Registration

Secure your spot at NEXT 2026

Join the Magnolia community in Basel to talk strategy, dive into the tech, and connect with the people shaping what’s next. Build or lead - it starts here.

Save your spot

FAQ

Frequently Asked Questions

Everyone in the Magnolia community. We’ve designed the event to be the ultimate gathering for the people who build, lead, and grow with our platform. To make sure you get the most out of your time, we offer dedicated tracks tailored to your role:

For Business Leaders & Practitioners: Focus on the Business Track to deepen AI use cases, global scaling, and maximizing your ROI.
For Developers & Architects: Dive into DevDay for technical deep dives and the latest in Magnolia tech transformation.
For Partners & SIs: Bridging both tracks to deliver more value to your clients.

Whether you're writing the code or driving the strategy, if you’re part of the Magnolia ecosystem, you belong at NEXT.

No. Attendance for the 2026 conference is free of charge for our community of partners, clients, and developers. However, space is limited, so we recommend registering as early as possible to guarantee your entry.

Our recommendations are Motel One and Novotel. At Motel One we have a specific room contingent reserved for Magnolia NEXT attendees. Be sure to mention this when booking to secure your stay and receive a discounted rate.

Magnolia NEXT is an exclusively in-person experience.

We believe the real value of NEXT lies in the face-to-face connections, spontaneous conversations, and the high-energy atmosphere of our Basel HQ.

While we won’t be live-streaming, we don’t want you to miss out on the insights. We will be recording key sessions and highlights, which will be made available online for the community after the event wraps up.

We want to make sure Magnolia NEXT is inclusive and comfortable for everyone.

Our team will reach out to all attendees closer to the event date with a short follow-up form. You’ll be able to list any dietary restrictions or specific accessibility requests then, and we’ll make sure everything is ready for you in Basel.

Your voice. Our vision. Magnolia NEXT.

Day 1: The Main Stage

Kickoff

Opening remarks, logistics, and setting the stage for Magnolia NEXT.

The Magnolia Vision

A keynote on our journey: Where we’ve been, where we are, and a first look at the strategic roadmap.

Features in Focus

Live demos of Magnolia’s latest features and capabilities.

Customer Success Story I

Real-world insights: How a leading brand is leveraging Magnolia to drive results.

Partner Spotlight

Innovative solutions from our ecosystem partners.

Customer Success Story II

Deep dive into a second enterprise use case and digital transformation journey.

The AI Town Hall: Now vs. Next

Wrap-up & Day 2 outlook

Reflections on the day and a preview of the Business and DevDay tracks.

Apéro & networking

Drinks, conversation, and community building.

Day 2: The Business Track

Scaling Global Content

Best practices and expertise to master the architecture of multi-site management and seamless localization.

AI Use Cases

How to properly discover and identify the use cases for AI adoption into your marketing and content workflows.

Personalization Strategy

Architect intent-based journeys that eliminate friction and maximize ROI by meeting every customer exactly where they are.

Analytics & Optimization

Master Magnolia’s optimization toolkit to validate your strategy and scale what works.

Town Hall: Ask Magnolia anything

Direct access to leadership for your most pressing product and strategy questions.

Day 2: The DevDay Track

Magnolia community co-creation

Hands-on Workshop:

Group show & tell

Teams present their community concepts. High-speed feedback and collaborative brainstorming.

The New Visual Editor Deep Dive

An under-the-hood look at the architecture of the new Visual Editor. See how it changes the game for developer-marketer workflows.

APIs & Tech Transformation

Exploring the Magnolia Tech Transformation. A technical session on our journey toward full API parity and what it means for your builds.

Magnolia 6.4: Pro-Tips & Upgrades

Best practices, "gotchas," and efficiency hacks for a smooth transition to Magnolia 6.4.

AI-Powered Development

How to use AI to speed up your Magnolia projects (and make the dev process a lot more fun).

The Future of DX Cloud

Helm replacements, EU Cloud updates, and the evolution of our cloud offering.

Lightning Talks: 9 Slots Open!

5-minute rapid-fire presentations from the community. Have a hack, a shortcut, or a cool project? This is your stage.

The grand finale

Results from the morning’s voting, celebrations, and next steps for the newly shaped community.

Dreispitz Quarter in Basel

NEXT Lounge

NEXT Schmatz

NEXT Studios

Partner with NEXT 2026

NEXT in focus

Secure your spot at NEXT 2026

Save your spot

Frequently Asked Questions