Flying High With A Headless Cloud CMS

If someone told you your head was in the clouds a few years ago, you might have taken it as an insult. Maybe they were trying to say that you weren’t paying attention. Nowadays, if your head isn’t in the clouds, they might think the same thing.

The cloud has become the centerpiece of modern digital experiences. In fact, the cloud is so pivotal that Gartner’s VP Analyst Milind Govekar stated that “there is no business strategy without a cloud strategy.” Gartner also expects that “85% of organizations will embrace a cloud-first principle by 2025” as they seek to optimize their digital initiatives.

For these companies, it's essential to fully utilize the capabilities of the cloud. If you are among them, it's crucial to thoroughly evaluate a headless cloud content management to effectively manage your content and publish it on the channels your customers demand.

A headless cloud CMS is a headless Content Management System that is hosted in the cloud instead of on-premises. Before tackling the definition of a headless cloud CMS, it’s easiest to define a headless CMS and a cloud CMS.

A headless CMS decouples the front-end content delivery layer from the backend content management system. Instead, the front end and back end communicate via APIs. As a result, content can easily be delivered to multiple touchpoints and devices such as a website, a mobile app, digital kiosks, and smartwatches.

This is one of the central values of a headless CMS: the ability to deliver content to multiple channels and devices. Plus, it helps marketers overcome issues when managing different versions of the same content across these channels.

A cloud CMS is hosted in the cloud and can typically be accessed via a browser without downloading software onto your computer. All tasks relating to content management can be handled in the cloud software, including content creation, editing, and delivery.

By combining the benefits of a headless architecture and a cloud CMS, companies can enjoy several advantages. Opting for a cloud-first headless CMS saves organizations the effort of hosting their CMS on-premises. Given the increasing importance of a cloud-first strategy now and in the future, pursuing a headless approach in the cloud may be the ideal solution for your business.

A headless cloud CMS combines the benefits of a headless CMS with those of a cloud CMS. Together they enable your business to deliver and re-use content on multiple channels easily, provide greater availability, and lower your efforts and costs. These are some of the benefits in more detail:

A cloud-first headless CMS serves as a central content hub. It makes content available to multiple channels simultaneously via APIs, enabling you to create consistent omnichannel experiences for your customers. And even as new IoT devices are invented, you won’t have to change your CMS to deliver content to them.

With a headless cloud CMS, content duplication is a problem of the past. Instead of creating multiple versions of content in different places, you create content only once and store it centrally. This allows you to repurpose content more efficiently, saving your teams time and resources.

An essential aspect of the architecture of a cloud-first headless CMS is how it makes services available to other systems in the tech stack using APIs. The headless architecture enables you to integrate with backend systems and connect to new front ends built on emerging technologies.

Organizations shouldn’t be limited by the compute or data storage capacity of their data center or CMS vendor. A modern CMS hosted in the cloud can scale better than a legacy platform on-premises, providing more flexibility for business growth.

When you pick an enterprise CMS vendor to host your headless CMS in the cloud, your data gets stored across data centers in multiple geographical zones, reducing the risk of any outages affecting your workflows or customer experience.

The costs of setting up a cloud-first headless CMS are lower than those of an on-premises platform. You don’t have to worry about purchasing hardware such as servers and networking equipment required for an on-premises deployment.

In this digitally driven world, more and more organizations are asking themselves: Should we keep an on-premise solution or switch to a cloud-based platform? Many companies already consider the headless approach a necessity, and with the cloud evolving into a powerful resource for today's businesses, the answer might seem simple. But does the headless cloud CMS solution fit businesses of all sizes and specializations?

Cloud CMSes are suited for most businesses, from growing startups to large enterprise corporations. Content-heavy websites (e.g., media and publishing companies), ecommerce platforms, and enterprise-level companies reap incredible benefits from switching to cloud-based content management. A headless cloud CMS not only offers flexibility but can also keep up with new tech and trends.

One exception is small businesses or those with niche compliance requirements, such as maintaining their own servers or running only open-source software.

Many companies are planning to select a cloud-based CMS for their next DX platform. Those who want to fully take advantage of the cloud and a headless architecture should consider a headless cloud CMS, which allows them to embrace a cloud-first strategy and an API-first approach.

With Magnolia headless content management, front-end developers get all the flexibility of the headless approach allowing them to use any front-end framework to create modern customer experiences. And backend developers will appreciate how easy it is to integrate Magnolia into the existing system landscape. Magnolia also provides authoring features such as visual editing, preview, and easy scheduling, making it easy to use for editors and marketers.

The Magnolia headless CMS also provides authoring features such as visual editing, preview, and easy scheduling, making it easy to use for editors and marketers.

And of course, Magnolia is available in the cloud. Our DX Cloud even comes with a Git repository, pipeline blueprints, enterprise-grade security, and monitoring to make the (work) lives of development teams and marketing teams easier.

If you want to see more of what we can deliver in the cloud, contact us for a personalized demo.

Still unsure if you’re ready to choose a headless cloud CMS to fly high? Take a look at our Cloud Feature Catalog to learn more about the benefits you can expect with a cloud-based headless CMS.