Magnolia AI Accelerator
Speed up content creation with AI
As AI becomes more powerful, we’re making it easy for digital teams to utilize any tools that help them to quickly create outstanding content and bring it to their normal workflows. Magnolia’s AI Accelerator brings flexibility and composability to AI in digital experiences, by supporting connections to any generative AI engines to speed up content creation, automate repetitive tasks, increase findability and improve design efficiency.
Speed up content creation
Empower editors to automate processes throughout the content life cycle, saving time and resources, especially for regular content creation.
Personalize experiences at scale
Scale your personalization programs by automatically generating content variations tailored to every audience that matters to you with one button.
All in one unified workflow
AI services can be accessed within Magnolia’s UI, keeping creators embedded and focussed, and allowing AI tools to drop directly into existing workflows.
Making generative AI real for content teams
Magnolia’s AI Accelerator brings the power of generative AI to save time and energy for marketers and other creators throughout the content lifecycle, from planning and creation, through to content optimization, classification, and rollouts of multilingual, personalized content.
And the best thing is: it’s all available in Magnolia’s unified UI – directly embedded into workflows that content editors know well. No context switching between tools, no copy/paste, no silos: just better results.
Content creation
Automatically create components (text, images, or a combination of these) and even entire pages.
Image generation
Generate the perfect images based on custom textual input, offering creative freedom.
Content optimization
Generate metadata and image description (SEO and OG), to optimize content before you hit publish.
Content classification
Automatic recognition and tagging of images, so that search becomes more accurate.
Personalization
Generate variations for every audience. Create content once, and let AI do the heavy lifting.
Translations
Speed up your translation process, and write precise, high-quality content for every market.
New AI, same composability
Magnolia’s AI Accelerator uses proven AI services such as OpenAI ChatGPT, DALL-E, Amazon Comprehend, Amazon Rekognition and DeepL. With our composable approach, you can use other services to match your company’s AI strategy and governance needs, and always stay on top of new technologies.
AI prompting made easy
To achieve content that perfectly matches your brand’s values, whilst also being optimized for the right audience and for search engines, simple AI prompts won’t cut it.
Only with Magnolia you get Hyper Prompt, a flexible templating engine for prompts, which allows to create and reuse complex prompts that include:
- tone of voice
- approved messaging
- keywords and other SEO considerations
- or anything you need to create content that is on brand, on target and highly optimized.
Use AI safely with Magnolia
As you’re making AI generated content part of your digital experience, you need the right strategies and tools to mitigate copyright risks, stay compliant and produce high-quality content. Using a DXP like Magnolia can help with:
Adequate prompts
Prompting the right way ensures that your content integrates your brand values, tone of voice, approved language, or anything that makes your content unique. Magnolia’s Hyper Prompt app is the industry’s leading app to make complex prompting easy.
Editorial workflow
No matter how great your AI-generated content, human review and a robust editorial workflow is what ensures it’s ready to hit publish. With Magnolia, you get a 4-eye publishing workflow out-of-the-box and the possibility to customize it to your needs.
Users and roles
As an enterprise content management solution, Magnolia comes with the right permissions (i.e. editors, reviewers or publishers) to ensure your content goes through the needed review and approval processes before it hits the headlines.
Produce better content, faster
Generative AI for Content teams
Learn more on our AI integrations
Frequently Asked Questions (FAQs)
What is generative AI?
Generative AI refers to artificial intelligence models that can be used to create new content (text, images, audio etc.) based on the data they were trained on. The user can enter a prompt that could be a text, an image, a video, or any input that the system can process, in response to which the generative AI algorithm returns new content. This technology allows the creation of high-quality content in a matter of seconds, content that editors can further tweak and improve.
What is an example of generative AI?
OpenAI ChatGPT is probably one of the most popular generative AI tools. It uses an AI-powered language model developed by OpenAI, capable of generating human-like text based on context and past conversations. It can be used to power chatbots or other conversational interfaces, as well as to create website copy.
What is Magnolia’s AI Accelerator?
Magnolia’s AI Accelerator is a collection of generative AI integrations that save time and money for editors throughout the content lifecycle, from planning and creation, through to content optimization, classification, and rollouts of multilingual, personalized content. It brings integrations of AI services directly embedded in Magnolia’s native editorial workflow.
What use cases does Magnolia’s AI Accelerator support and how can I get it?
Magnolia’s AI accelerator supports the following content management use cases:
- Text generation (automatic creation of components, stories, and pages, including SEO and OG metadata)
- Image generation (based on custom textual input)
- Text classification (analysis and automatic tagging of text for better searchability)
- Image recognition and tagging (automatically recognizing and tagging the content of image assets)
- Automatic translation
Each of the use case will direct you to the corresponding Magnolia module or extension.
What generative AI services does Magnolia use?
Magnolia used proven generative AI services such as OpenAI ChatGPT, DALL-E, Amazon Comprehend, Amazon Rekognition and DeepL. With Magnolia’s open, composable architecture, customers can instead use any other AI services they prefer, including their own custom-built algorithms.
How does Magnolia help with AI prompting?
Magnolia is the only content management solution in the industry to come with its own enhanced prompting app, called Hyper Prompt. The app enables editors to create complex prompts that allow the reuse of company-wide best practices and speed up prompting.
Editors can use the ready-made prompts to create new content pieces, as well as to fine-tune or improve existing content.
How does Magnolia help with using AI safely?
Magnolia offers a wealth of enterprise-grade features that help organizations stay compliant and use generative AI safely. These include: adequate prompting with the help of the Hyper Prompt app; customizable editorial workflow; users, roles and groups; versioning and preview.
Does Magnolia use customer data to train AI models?
No. Magnolia does not own or operate a proprietary generative AI service or other large language model, so we do not require any training data.
