Enhancing life sciences marketing

As the VP of Life Sciences at Atypical, with more than a decade dedicated to the industry, I can confidently say that I’ve seen pretty much all there is to see out there. Then I had the chance to test first-hand the new Magnolia-Veeva Vault PromoMats Integration.

A new integration available at the Magnolia Marketplace dedicated to streamline your content management in multiple platforms across the internet, without the hassle of going through multiple approvals for your marketing team or repetitive tasks uploading and updating multiple platforms to keep consistency on your brand. Leveraging the right tools and integrations can open doors to opportunities in reaching healthcare professionals effectively.

Let's explore how this integration can unlock unprecedented possibilities for your marketing efforts and drive greater ROI for pharma companies.

Let’s start where it matters the most: the seamless integration. The Magnolia and Vault PromoMats Integration seamlessly integrates Veeva's robust content management capabilities with Magnolia's intuitive DXP platform. This integration empowers marketing teams to access, manage, and distribute content more efficiently, ensuring that healthcare professionals receive the most relevant and up-to-date information. Say goodbye to long approval and implementation times for your website and social media accounts. Do you have a product claim that's changed or do you need a new photo for your product? Update it with one single click across multiple platforms in real time. This opens up a world of possibilities for swift and impactful content dissemination for life sciences companies, especially by enhancing content traceability with claims.

It’s no secret that in today's world of healthcare marketing, personalized content is crucial for engaging professionals effectively. The Magnolia and Vault PromoMats integration excels at this, offering tailored content delivery. It ensures healthcare professionals receive the most relevant information in real time, like clinical trial updates and insights from key opinion leaders, and this personalized approach builds trust and empowers professionals to make informed decisions for better patient care. It’s a win-win!

This integration breaks barriers in delivering precisely what healthcare professionals need, fostering deeper connections and driving meaningful engagement.

Among other things, the Magnolia-Vault PromoMats integration facilitates the delivery of:

Check out the Magnolia - Vault PromoMats Integration working first-hand! Watch the 10-minute demo.

A tool is only as effective as the person using it, and both the Magnolia and Veeva teams totally understand that. That’s why, after testing the integration, I can confidently say that user experience is elevated to new heights. Its intuitive interface simplifies content selection, making it easy for marketers to navigate and select assets from Vault PromoMats, because content in it can directly be accessed and selected from within Magnolia. The seamless integration certainly ensures a smooth transition of content into Magnolia, maintaining consistency across platforms. Vault PromoMats stays the single source of truth and once updated, it will also update in Magnolia. A true blessing for us marketers. This transforms what seemed impossible into effortless content management for pharma companies.

This enhanced the user experience because it:

The integration of Magnolia with Vault PromoMats enables claims, references and content modules to be pulled through to the Magnolia DXP, enabling the use of already approved assets and content traceability to claims and references.

The integration enables seamless updates, ensuring that any changes made in Vault PromoMats are automatically reflected in Magnolia, guaranteeing real-time accuracy without manual intervention - especially when you are dealing within pertinent information like product claims.

Meanwhile, content modules streamline compliance approvals by pre-approving combinations of assets and text elements, expediting the content deployment process. This collaborative synergy between Magnolia and Veeva empowers content authors with control, facilitating rapid iteration and efficient market deployment.

At the end of the day, it all comes down to our good friend ROI. By now you understand the benefits for your daily operations, but how does this affect your return over the investment?

From improved content management efficiency, to enhanced user experiences and empowered collaborations, this integration offers a myriad of benefits that translate into tangible results.

For those already excited to test it out, this integration is already built, tested and ready to use off the shelf. That means less time and money spent on custom development for biopharma companies – get up and running much faster and cheaper at the start of a project!

By now you should be well-versed on this integration, but nothing beats trying it out by yourself.

So let me invite you to experience the transformational power of the Magnolia and Vault PromoMats Integration - an innovation set to redefine life sciences marketing. Unleash unparalleled efficiency, accuracy, and accessibility to captivate healthcare professionals and drive unprecedented ROI.

This integration not only streamlines content management but also opens doors to opportunities that once felt out of reach for life sciences marketing efforts. It unlocks the potential to engage healthcare professionals with personalized content, foster collaborations that improve patient care outcomes, and maximize the impact of your marketing initiatives.

Don't let your marketing strategy fall behind—seize the opportunity to revolutionize your approach.

Contact Magnolia today to see what the Veeva integration can do for your workflows today. Are you ready to unlock the future of life sciences marketing?