Marketing Facts & Hacks - Episode 1
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The first episode of Marketing Facts and Hacks kicks off with the timely topic of subscriber-led growth. Magnolia’s Vanessa Dietz teams up with growth marketing expert, Nick Bennett, to rethink the marketing funnel, in a world where customer acquisition costs are rising.
Nick shares his proven strategies for building and nurturing a loyal subscriber base that drives sustainable growth, fueling both short- and long-term business success. With actionable insights and real-world examples, Vanessa and Nick break down how to develop a strong subscriber foundation, increase engagement, and track meaningful metrics to optimize growth.
Whether you’re just starting or scaling, this episode will show you how to leverage subscribers for maximum impact.
Nick Bennett
Nick Bennett, a pioneer of the people-first approach to marketing as co-founder of TACK. Nick has built wildly successful subscriber-led growth models and authored the best-selling book B2B Influencer Marketing.
QUICK FACTS
That support subscriber-led growth
Marketers use an average of 8 different tools to tailor outreach.
of marketers are satisfied with how they use customer data to create relevant experiences.
of digital content consumers trust a brand more if the content is engaging.
Of marketers who post thought leadership see a boost in social media.
Of thought leadership content generates actual leads.
The bottom line?
Thought leadership content makes brands more trustworthy and can actually generate leads, making a strong case for subscriber-led growth.
Want more insights?
Enter the people-first era
Focus on building a community of subscribers, not just pushing for quick conversions. Learn Nick Bennett's strategy for a subscriber-led approach that builds lasting loyalty.
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