Marketing Facts & Hacks - Episode 3
SEO in High Def
In Marketing Facts and Hacks Episode 3, Vanessa takes SEO to the next level with Alex Birkett, founder of Omniscient Digital. They tackle the changing landscape of SEO, where traditional keyword ranking strategies are being disrupted by Generative AI and LLMs (Large Language Models).
Alex introduces surround sound SEO, a strategy designed to increase brand visibility across multiple channels and boost your rankings. This episode provides actionable insights on creating valuable backlinks, using user-generated content, and establishing your authority in search results.
If you're ready to stay ahead in SEO and leverage new opportunities, this episode is packed with essential tips for success.
Alex Birkett
Alex Birkett, a former SEO leader at HubSpot and now founder of Omniscient Digital, specializes in driving SEO success for high-growth startups and Fortune 500 companies.
QUICK FACTS
That support subscriber-led growth
of marketers plan to increase their SEO spend, only to get the same rankings they’ve always had
or less of searchers ever click on the second page of Google results, making first-page visibility absolutely essential
The bottom line?
When people search for the type of product your company provides, you don’t just want to show up in the first or second result…you need to be mentioned in the top 10 or 20 results.
Want more insights?
Surround your customers with SEO
The "surround sound SEO" strategy is all about expanding your brand's presence everywhere. Go beyond a single keyword and build visibility through your own content, guest posts, and user-generated content.
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