Marketing Facts & Hacks - Episode 4
The Business of Content
In Episode 4 of Marketing Facts and Hacks, Vanessa Dietz explores the art of creating thought leadership content that drives real business results.
Joined by Eliana Atia from monday.com, they break down how to craft strategic content that resonates with your audience and moves them through the sales funnel. This episode outlines the steps to develop a content strategy that aligns with your business goals, understands your audience, and delivers meaningful insights.
Whether you're building brand authority or looking to convert leads, Vanessa and Eliana share key practices to make your thought leadership content truly impactful and aligned with your marketing objectives.
Eliana Atia
Eliana Atia is the Group Content Lead on monday.com’s celebrated thought leadership team, producing some of the most ground-breaking content in the B2B industry.
QUICK FACTS
That support the need for thought leadership
of C-suite executives spend an hour or more each week reading thought leadership
say that the thought leadership they read is actually good, underscoring the urgent need for high-quality content
The bottom line?
Getting granular about strategy will keep your thought leadership content valuable to your prospects and help move them down the funnel faster.
Want more insights?
Thought leadership that actually leads
Create revenue-driving content with tips from monday.com’s Eliana Atia. Learn to craft content that resonates and supports business goals in this Marketing Facts and Hacks episode.
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