Magnolia Conversions powered by Insightech

Enterprise brands trust Magnolia DXP

Own your conversion data and turn digital friction into revenue

Every unexplained drop-off, error, or abandoned form is revenue slipping away. Magnolia Conversions (powered by Insightech) gives marketers, product, and UX teams a single, unified view of the entire digital experience — from click to conversion — so you can find the friction, fix it, and prove the impact on the bottom line.

DIGITAL EXPERIENCE VISIBILITY

Protect and grow your conversion rate

Stop guessing where your funnel breaks down. Magnolia Conversions deploys with a single tag and turns every user session into powerful, actionable insight.

Revenue optimisation: Use visual analytics (click maps, scroll maps, heatmaps, and pathing) to identify UX opportunities and streamline journeys based on real user behaviour.
Conversion loss prevention: Segment drop-off users, replay sessions to uncover root causes of friction, and automatically detect and quantify the revenue impact of errors.
Data-driven culture: Give every team — not just analysts — an intuitive, easy-to-use way to gain insights, save and share reports, and build data into daily workflows.

CLOSED-LOOP OPTIMIZATION

Turn friction insights into instant action

Analytics are only useful if you can act on them. Magnolia Conversions pairs Insightech behavioral insights with Magnolia’s publishing tools, so you can go straight from identifying an issue to deploying the fix.

Optimization loops: Spot a friction point or error in your dashboard? Prioritise the fix based on real revenue at risk and push updates live through Magnolia DXP.
Experiment-ready insights: Integrate directly with A/B testing to validate design changes and continuously optimise based on data-backed evidence, not guesswork.
Centralized brand governance: Keep experience data, testing, and content changes aligned across teams so improvements compound.

TANGIBLE, PROVEN ROI

Turn conversion intent into pipeline

Magnolia Conversions doesn't just report on your digital experience — it proves what's working and helps you improve it, turning insight into a reliable growth engine with measurable ROI.

Effortless implementation: A single-tag, auto-tracking approach means no developer dependency and rapid deployment — teams start generating insights in days, not months.
Intuitive user experience: Point-and-click analysis combined with an AI Analyst democratizes insights across the organization, lowering the learning curve for teams beyond data specialists.
Real, measurable lift: Customers typically see a 3.5–17.6x ROI (based on a 1–5% conversion uplift), with most achieving overall conversion gains of 10–15% using Insightech, the platform powering Magnolia Conversions.

Case Studies

Stories of scale and success

20x more concurrent users, no loading delays

Magnolia helps JobRad’s marketing team publish quickly and target content to the right visitors, while fulfilling the company's mission to get more people on bikes.

Read the case study

Boosting sales with a 46% increase in traffic

How Alior Bank boosted online sales with Magnolia.

Read the case study

12% higher conversion rates after digital transformation

With Magnolia, Butlins embarked on a digital transformation project that reduced the website's bounce rate and increased core search and conversion metrics.

Read the case study

Talk to our experts

See Magnolia Conversions in action

Talk to our experts and see how Magnolia DXP fits your stack, your team and your roadmap — not a generic demo.

Get a 360° view of the end-to-end user experience, from first click to conversion
Turn friction and drop-off data into prioritised, revenue-ranked fixes
Ship changes faster through a closed loop optimization

Do you have more questions? See our FAQs

Magnolia Conversions

Frequently Asked Questions

Traditional analytics tools like Google Analytics and Adobe Analytics are built for high-level business performance reporting. Magnolia Conversions (powered by Insightech) goes further, adding user experience analytics and conversion rate optimization insights — session replay, click maps, scrolling heatmaps, and journey maps — deployed with a single tag instead of custom coding for every data point. It does not just show what happened, but also why.

Magnolia Conversions by Insightech delivers real-time data with a single-tag implementation that stays closely aligned with your backend systems. This is a meaningful difference from tools like Adobe Analytics, which can run around 70 minutes behind, or GA4, which can lag by hours.

Magnolia Conversions surfaces friction points, errors, and drop-off behaviour ranked by real revenue at risk. Teams can prioritize the highest-impact fixes and push updates directly through Magnolia DXP, closing the loop between insight and implementation.

Yes. Magnolia Conversions by Insightech integrates with A/B testing tools so you can validate design changes with real user behaviour data, and supports integrations like GCP for teams running structured experimentation programmes. You can also use Magnolia Experiments (powered by Kameleoon), our offering for A/B testing and experimentations.

Yes. It's designed for enterprise ecommerce and lead-gen businesses with high traffic and multiple funnels, offering unlimited seats so insight-sharing scales company-wide without licensing friction slowing teams down.