Quickly and easily deliver
digital experiences to
HCPs and patients

Globally scale compliant modular content to transform digital engagement.

The digital foundation for commercial execution

Unify your key systems

Unify your key systems

Simplify how you create, adapt and scale digital experience across every territory, brand, site and channel by integrating your DAM, CDP, CRM and analytics into your central DXP. This gives your teams the data and tools to constantly build and improve.

Build your modular approach

Build your modular approach

Use modular content to develop HCP and patient portals, create digital content, and reuse assets in different channels and regions. Full integration with Veeva Vault PromoMats ensures content modules remain compliant and accelerates MLR review and approval.

Deliver to every channel

Deliver to every channel

Author content from a central user interface to drive consistent information to HCPs with a seamless and omnichannel digital experience, so they can access the right information exactly where they need it across multiple brands and sites.

 

“Magnolia enables hundreds of non-technical users across our business to self-serve and create digital experiences for their audiences while ensuring brand consistency and allowing us to govern the tech stack. It has helped us streamline and accelerate our digital delivery by over 20%.”
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Sanofi

Director for Digital Commerce

“Berlin-Chemie is able to accompany patients on their journey with chronic diseases such as CODP or asthma. The individual-based online portal they created with Magnolia allows non-drug therapy support that helps patients and relieves medical practices.”
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Jan Hulshoff Pol

Head of Digital Healthcare Marketing Berlin-Chemie AG

Pharma and biotech use cases

Personalized HCP portals

Personalized HCP portals

Build and update portals for HCPs to access provider and patient resources – including approved clinical trial information, medical events and congresses, continuous medical education, medical inquiry support, and KOL contacts – personalized each time they visit.

Consolidated brand sites

Consolidated brand sites

Migrate all your websites and pages to Magnolia to scale digital experiences across countries, brands, and sites, and significantly reduce the time and cost of managing and maintaining all your digital properties by using a single powerful interface.

User-friendly oatient portals

User-friendly patient portals

Provide patients with digital health portals that provide scientific-based information to better understand and manage a wide range of chronic diseases, are easy to navigate, and deliver a personalized user experience for every patient.

Benefits

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Faster time to market

Create and deliver compliant content faster with modular, reusable content and pre-approved text, images, and claims from Veeva Vault PromoMats to build campaigns, websites, and portals, speeding up the MLR process.

Compliance

Ensure compliance

Magnolia/Veeva Vault PromoMats integration provides referencing capabilities, claims management, automatic claims linking, and a reference library to keep content accurate and compliant any time changes are made.

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Improve digital ROI

MLR-approved content is ready for publishing anywhere to maximize content reuse and better scale assets globally, improving promotional and educational impact across channels and geographies.

Engagement

Better HCP engagement

Drive higher HCP adoption of promotional and education materials and get them the clinical trial, medical event, and KOL information they need to deliver better patient care.

Security

Enhanced security

Certifications and access to a wide range of SSO providers simplifies user-management, roles, and permissions to protect your content, with web defacement protection and active threat monitoring coming soon.

Control

More control

Empower brand and marketing teams to create content, develop and maintain HCP portals, and design digital experiences so they can easily deliver digital experiences to HCPs without IT’s help.

Integrations with leading applications

Build a unified digital experience platform that powers your commercial strategy.

Partners that know pharma and biotech well

We work closely with implementation partners around the world, and their deep expertise in both Magnolia and the pharma and biotech industry will help ensure your project gives you the results you’re looking for.

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Foundation for your digital engagement strategy

Request a demo to see how Magnolia meets the needs of the world’s leading pharma and biotech companies.

  • Consolidate commercial applications
  • Quickly build self-service HCP portals
  • Enable modular content
  • Drive omnichannel engagement
  • Accelerate MLR review and approval


What happens next?
We’ll get back to you within the next business day to find out more about your needs and schedule your demo. 

A NEW REPORT

How to govern AI in healthcare and life sciences

Read this Gartner® report to learn how AI governance can help your healthcare or life science organization make the most of cutting-edge technologies.

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