Digital Leadership Lessons From Bleddyn Williams

Clarity can make or break the success of a business. You need clarity of vision and strategy, and that message needs to be communicated to everyone within the company.

If you've got clarity it is going to increase your momentum. It’s going to increase how quickly you can do something. Having that clarity of why you're doing something, being able to have purpose, being able to think about where it fits in the strategy. This will help you move more quickly in terms of what you're doing, because you don't end up building the wrong thing or going off down the wrong path.

We touch a lot of customers both externally and internal colleagues in the buy, fulfil and in-store space that I look after at Sainsbury’s. It’s very much a digital leadership role. We're trying to bring together all the different parts of the business from our user experience to our engineers and our product teams. We’re trying to bring all that together and then build the right interaction with customers and do it in a way that works both for Sainsbury's and for the end user.