Built to deliver value—on your terms
AI promises efficiency, but concerns over security and ROI slow adoption. Magnolia AI—built into the secure Magnolia DXP—removes these barriers, scaling content operations and driving cost savings. It’s practical, measurable AI that helps you do more with less while laying the foundation for an agentic future.
Enterprise-secure
Integrate your AI models of choice into the Magnolia platform, with full control over your data. Turn on/turn off at any time.
Cost transparent
Bring your own AI subscription keys (Gemini, Claude, Microsoft OpenAI or other). You’re in control of the costs.
Easy to onboard and scale
Using your company’s established AI models you can scale confidently and drive rapid user adoption.
Magnolia AI capabilities
Generative AI and automation, embedded where editors need it—supporting the full content lifecycle from planning and creation to optimization and discovery.
Magnolia AI Content Management
CMS-native, brand-aware AI embedded directly into content and publishing workflows—no switching tools.
- Ideation & copywriting: Instantly create brand-aligned content directly in the CMS.
- Page generation: Build components, stories, or full pages from a prompt.
- Metadata enrichment: Automate metadata to improve search, accessibility, and compliance.
- Translation: Auto-translate content for global publishing.
Magnolia AI Asset Management
Powerful AI image editor to seamlessly create, enhance and transform visuals directly in the CMS—no imports, exports, or external tools needed.
- Image generation: Generate, modify, and refine visuals directly in the page editor.
- Image processing: Enhance images with automatic background removal, image restoration, style adaptation, and more.
Magnolia AI Personalization
Scale up the creation of content pools for personalization and targeted delivery to your diverse audience segments.
- Content classification: Automatically tag images and copy, classifying your content into pools ready to be used for personalization.
- Content variants: Create text and image variants, tailored to different audience segments at scale.
Magnolia AI Search & Digital Assistants
Make your content discoverable and turn every search experience into a conversation, with the right AI engine for every context:
The Magnolia AI difference: from generic prompts to governed, brand-aware intelligence
Magnolia lets you integrate powerful general-purpose AI, while ensuring every output is consistent with your brand’s rules:
With Hyper Prompt, content teams can standardize and reuse prompts enriched with tone, messaging, and SEO—keeping every output on-brand and optimized.
Through the unified model registry, which manages model definitions, orchestration, and governance, you stay in control of what models are used and how they're executed.
The outcome? AI that not only speeds content creation but also builds trust and keeps your brand identity front and center.
Real-world applications of Magnolia AI
Magnolia AI isn’t about hype, it’s about high-impact, low-friction enterprise results.
Global Blue & Magnolia
AI Multilingual Translations
Global Blue and Arvato Systems integrated Azure OpenAI into Magnolia, enabling instant, context-aware translations in 14 languages—cutting costs, removing agency dependence, and automating tasks from SEO metadata to image tags.
See a demo of how you can leverage Magnolia AI in a marketing scenario to:
- Generate audience-specific variants of content for personalization
- Generate and enhance images directly in the page editor
- Automatically enrich pages with SEO metadata
- Generate full articles using brand-aware prompts
Learn more on Magnolia AI
Enterprise AI, built for outcomes
Bring the power of AI into your DXP. With Magnolia AI, you accelerate content creation, deliver truly personal experiences, and manage media effortlessly—at enterprise scale.