DXP | Magnolia Headless CMS

Q: What are the differences between a DXP and a CMS?

The term “ Digital Experience Platform ” (DXP) refers to an integrated technology stack that helps enterprises create and optimize engaging digital customer experiences throughout the customer journey. A Content Management System (CMS) is one of the core components of a DXP. Some headless CMSs provide a content repository only, others also provide capabilities to manage, personalize , and deliver the experience.

DXP

In this category, you will find articles related to using Magnolia as a DXP and the evolution of the CMS.

For example, check out “What Is a Composable DXP” to understand what composability means, how a composable DXP is different and why it's important.

Choose the perfect MarTech solution: CMS, WEM or DXP?

4 March, 2024
Sorina Mone

Magnolia is once again a Visionary in Gartner Magic Quadrant for DXPs

Gartner
DXP

26 February, 2024
Sorina Mone

Building powerful content workflows that scale

20 February, 2024
Scot Rhodes

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Unlocking seamless customer journeys: Explore the power of digital customer experience

22 January, 2024
Sorina Mone

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Powering modular approaches with a DXP in the biopharma industry

18 January, 2024
Mark Melton

How to increase customer acquisition, conversion and retention with a DXP

11 January, 2024
Sorina Mone

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Empowering business agility: Key DXP features for dynamic growth

28 November, 2023
Mark Melton

Navigating the MarTech world: What actually matters when you choose technology

28 September, 2023
Mark Melton

How positive friction reshapes digital marketing

14 August, 2023
Vanessa Dietz

Mastering vendor selection with an RFP for Digital Experience Platforms

8 August, 2023
Sandra Schroeter

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What should you know when choosing an ecommerce personalization platform?

27 June, 2023
Sorina Mone

What is digital experience composition?

20 June, 2023
Sorina Mone

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Create once, publish everywhere: Composable content explained

6 June, 2023
Michael Schneider

Differentiating with your unique story at every digital touchpoint

Gartner
DXP

27 March, 2023
Rasmus Skjoldan

Ketchup or Composability?

DXP
Gartner

7 February, 2023
Rasmus Skjoldan

Pick your battles: New software or better architecture?

11 January, 2023
Mads Gustafsen

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An insurtech veteran to insurers: Digital convenience is make-or-break for incumbents

10 January, 2023
Leonard Genovese

Best of breed vs. best of suite: the comparison

13 June, 2022
Jonas Klingberg

Marrying Content and Ecommerce with Composable Commerce

9 June, 2022
Sandra Schroeter

Magnolia Follows Up TrustRadius’ 2021 Top Rated Award With Another Win In 2022

Review
DXP

11 May, 2022
Vanessa Dietz

How Are We Different?

DXP
Review

3 March, 2022
Rasmus Skjoldan

Surface After a Deep-Dive (Zen and the Art of Analytics)

20 January, 2022
Adriaan Bloem

Inconvenient Truths About Your DXP

11 January, 2022
Adriaan Bloem

Bringing an Axe to a Knife Fight

5 January, 2022
Adriaan Bloem

Frequently asked questions

A Digital Experience Platform (DXP) is the architectural foundation that enables organizations to build, manage, and deliver digital experiences. A composable DXP allows organizations to scale and integrate 3rd-party services as necessary to build a customized, integrated technology stack. The principal purpose of a DXP is to help brands optimize the digital customer journey and improve the customer experience.

The top 3 characteristics that a Digital Experience Platform (DXP) must have are (1) content and experience management, (2) delivery to any channel, and (3) the seamless integration of 3rd-party services such as analytics, CRM, ecommerce, marketing automation, or other systems that provide services that augment the digital customer experience. Composable DXPs offer the most flexibility to build a customized, integrated technology stack that allows brands to swap in and swap out services as needed.

The term “Digital Experience Platform” (DXP) refers to an integrated technology stack that helps enterprises create and optimize engaging digital customer experiences throughout the customer journey. A Content Management System (CMS) is one of the core components of a DXP. Some headless CMSs provide a content repository only, others also provide capabilities to manage, personalize, and deliver the experience.