How VHV Versicherungen re-invented its digital insurance ecosystem with Magnolia

Insurance products provide a tight margin for differentiation between competitors and are subject to regulatory requirements. Typically it's difficult to engage customers and success is mainly driven by price. The challenge was to create a strategy that would enable VHV to strengthen its ability to compete in such a highly competitive sector as well as set a new benchmark within the industry.

The relaunch was clearly defined by the creation of an entirely new platform within less than nine months. The most important requirement for the website was its support capacity for the company’s brokers. 

In an environment where there is low market potential and product differentiation is difficult, UX and corporate identity are important factors. Therefore, the focus of the relaunch was on the development of a new, fully responsive interface that is simple, clear and easy to operate but at the same time playful, animated and with high brand recognition value.
 

Profiling and personalization

Vhv.de is able to tailor its content presentation according to specific target groups. Thanks to Magnolia, a profiling and customization engine could be developed within the CMS. For example, the engine attributes behaviour patterns and interests to each user.

Easily scalable: the new architecture

The new infrastructure enables the creation of a scalable platform for reliable and high­-performance operations. Vhv.de is divided up into several instances to share the workload and to create zero downtime deployment. From a user’s perspective the platform functions as a single virtual instance.

Flexibility

The Magnolia Enterprise Edition enables a highly modular architecture that can be amplified at any time. External applications within the infrastructure, like insurance calculators or evaluation tools, were easily integrated without custom development.

The project was launched achieving its full desired scope, in time and, most importantly, within budget – which was extraordinary for a project of this size.

By overcoming all conversion obstacles, the new vhv.de is clearly setting new benchmarks. The new platform is state of the art, and according to Google Page Speed the website’s UX is about 99%.