About the session
Is your web landscape holding you back? For many industrial manufacturers, a patchwork of legacy systems fails to provide the secure, scalable foundation needed for growth and delivering the DX that customers expect. Uhlmann Pac-Systems, a leading manufacturer of packaging machines for pharmaceuticals, faced this exact challenge and transformed its entire digital customer journey.
Join us for an exclusive webinar where Gabi Bauer of Uhlmann Pac-Systems and Marian Gertheim of interactive tools share their success story with Magnolia. Discover how they moved beyond a simple website to build a robust digital experience platform connecting sales, marketing, and service. They will showcase a before-and-after comparison of their B2B customer portal and share key performance indicators from their transformation.
In this session, you’ll learn:
- How Uhlmann built a scalable digital platform to map the entire customer journey, creating a seamless experience from first contact to after-sales service
- How to create a central, personalized touchpoint for customers by integrating a B2B portal, e-commerce (via SSO), and a CRM for direct contacts and custom content
- How the portal becomes a growth engine: driving cross-selling with integrated training offers and e-commerce, and measuring the transformation with the right KPIs
Don’t miss this webinar to get actionable learnings that you can apply to your own digital strategy.
Uhlmann's success story in numbers
content pages with SEO optimization published
responsive design across all platforms
increase in visibility within the first 4 months
Our Experts
Strategic Sales & Marketing, Uhlmann Pac-Systeme
At the intersection of sales and marketing, Gabi drives the digital customer journey and the expansion of global brand presence at Uhlmann Pac-Systems. Under her leadership, marketing and sales management have been decentralized—with a focus on regional dynamics, better customer experiences, and optimized processes. The transformation to a digital marketing unit contributed significantly to increasing sales and establishing a strong, internationally compatible brand architecture.
Consulting & Strategy, interactive tools
Many companies are currently facing the challenge of establishing and expanding their digital infrastructure in marketing and e-commerce. Marian Gertheim advises international B2B companies and supports them in formulating digital requirements and developing viable solutions—with a clear view of structures, needs, and technical conditions.
Sales & Partner Manager EMEA, Magnolia
Christoph advises customers who are planning a new digital presence. After many years in the open source world, Christoph has developed a broad understanding of the possibilities offered by free CMS solutions, but also of the challenges they pose, which can become business-critical and can be proactively avoided with an enterprise software strategy.