New Data Reveals that AI Saturation is Driving Human-Centered Marketing
Magnolia partnered with EM Marketing to interview and survey some of the industry’s most innovative marketers about the trends they’re seeing – and the results make a compelling case for humanity.
The Human Marketers Report explores how AI is reshaping marketing and how human creativity, empathy, and strategic thinking remain the driving forces behind successful campaigns. Download the full report to gain exclusive insights into how the industry's best are navigating the intersection of technology and humanity.
Why Marketers Need This Report
As new technologies reshape how customers search, engage, and purchase, staying human at the core of your marketing strategy is more important than ever.
This report will help you:
- Understand how AI is impacting personalization, SEO, and content creation.
- Discover the most effective channels for driving engagement and conversions in 2025.
- Learn how to balance technology with creativity to maximize ROI.
- Explore the growing demand for human marketers who can drive business growth in a tech-driven world.
What’s Inside the Report?
We surveyed top marketers to uncover their perspectives on the evolving marketing landscape. Here’s what we found:
- Personalization Paradox: 92% of marketers agree that personalized messaging is crucial—but 35% predict AI content threatens to diminish brand impact.
- AI and the New SEO Reality: As AI changes search engines and voice assistants become the norm, marketers must rethink their SEO strategy. 30% have already seen a drop in website traffic as AI plays a larger role in search.
- The Rise of Online Communities: With 31% of marketers believing industry-specific communities drive the highest engagement, learn why your brand must focus on human connections outside the sales pitch.
- Doing More with Less: 73% of marketers report feeling pressure to deliver more with reduced budgets. Learn how data-driven strategies and human expertise are key to maximizing ROI.
- The Demand for Human Marketers: 51% of marketers are worried about the potential risks of using AI in marketing and communications. Discover why creativity, problem-solving, and adaptability are more in demand than ever.
The Human Marketers Report
Get ahead of AI-driven trends and stay connected with your audience like never before.
It can be frustrating when companies don’t have guidelines around AI — especially as it applies to content writing and thought leadership. On one hand, AI is seen as this shiny tool that promises to make our lives easier, but on the other, companies are worried it will hurt our credibility if we rely on it too much. It feels like mixed messaging — we’re told AI is great — use it! But also, don’t use it!
The future of SEO is trending towards LLMs like Perplexity, ChatGPT, AI driven search, AI-driven answers, and there seems to be a very strong correlation with the ubiquity of mentions in relation to categorical keywords and your appearance in LLMs for those terms. So if you’re looking to play into the future of Search and LLMs, this is an excellent way to start.
In an increasingly online and fragmented world, people are seeking real, human connections with others... So you have to develop and engage your community, build relationships, and keep in touch in meaningful ways.
A Joint Collaboration
The Human Marketers Report
Get ahead of AI-driven trends and stay connected with your audience like never before.
