Segment and Magnolia
Personalize at scale with Segment and Magnolia
Show your customers the right content at the right time to drive conversions by harnessing Segment’s customer data platform (CDP) and Magnolia’s native personalization tools.
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技术优势
在实现前后端分离，获取跨渠道的延展性的同时给予营销人员直观的设计和修改数字体验的能力，而无需借助 IT 的帮助
Define, group, and reach the right audience with ease, maximising engagement efficiently.
不断发布新的内容和数字体验的同时免除维护服务器的烦恼
Track user interactions and deliver tailored content in just a few clicks, driving conversions without extra effort.
在提供优秀的客户体验的同时实现 SEO 优化
Preview, personalize, and publish with precision, so no more “publish and pray” moments
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Integrate effortlessly with Segment for personalized web experiences
Magnolia’s integration with Segment allows you to easily define and group your audience based on key behaviors and product interests, making it simple to deliver tailored experiences that drive engagement and conversions.
Streamline audience management for content editors
Magnolia helps content editors by mapping Segment’s audience data to internal labels, ensuring a clean and intuitive experience when personalizing content—without technical complexity or errors.
Fully preview personalized content before going live
With Magnolia’s preview tool, you can preview personalized variants for different audience segments, ensuring the right content reaches the right people before publishing.
Resources
More about Personalization
