How Uhlmann Pac-Systeme Achieved a Future-Proof Digital Experience Platform with Magnolia

Before implementing Magnolia, Uhlmann marketing infrastructure was a patchwork of disparate systems. This led to several key challenges:

• Fragmented Digital Presence: The company operated multiple websites and standalone solutions for different services, resulting in an inconsistent brand experience.
   
• Outdated Technology: Their existing content management system was not scalable enough to meet the demands of a global business.
   
• Product-Centric Content: The website's focus was on products rather than user needs, leading to a complex information architecture and declining visibility.
   
• Lack of Centralization: Standalone solutions for after-sales services and other offerings created data silos and a disjointed customer journey.

Uhlmann chose Magnolia as the core of its new Digital Experience Platform (DXP) to create a centralized, scalable, and future-proof digital ecosystem. The solution, implemented by Magnolia Gold Partner interactive tools, focused on:

• Composable Architecture: A headless/microservices architecture allows for the central management of content and its delivery across various channels. This flexible and scalable platform enables the company to adapt to changing market requirements.
   
• Unified Platform: The Magnolia DXP integrates the corporate website with a new customer portal, providing a single point of access for all users.
   
• User-Centric Approach: The new platform focuses on providing a seamless customer experience, from corporate content and product marketing to e-commerce applications.
   
• Best-of-Breed Integrations: The new architecture allows for the seamless integration of third-party tools for SEO, tracking, analytics, and personalization.

The implementation of Magnolia DXP has transformed Uhlmann’s digital presence, delivering significant business value in just 12 months from start to go-live.

• Centralized Content and Services: 15 business units and product areas are now unified within a single DXP, providing one central touchpoint and a "single source of truth" for all content and services.
   
• Improved Customer Experience: The new customer portal offers a consistent, high-quality, and 100% responsive user experience, with personalized dashboards and access to integrated services.
   
• Increased Agility and Scalability: The new platform's flexible architecture enables rapid adjustments and future expansion, providing a solid foundation for the rollout to all Uhlmann business units.
   
• Measurable Growth: The project involved creating or migrating 130 content pages with a strong focus on SEO. This strategy paid off quickly, leading to a 30% increase in visibility within the first four months and enhancing lead generation through integration with Salesforce Pardot.