About the session
Buyers in industrial manufacturing today expect modern digital experiences like the ones they use as consumers. That means sleek digital storefronts with tailored buying processes, self-service capabilities, cross-channel interactions, and efficient checkout options.
Meeting those expectations is critical for keeping and expanding existing customers. But with profit margins tightening, building better experiences is also essential for driving growth. The right digital experiences can attract prospects, support cross-selling, and provide a way for delivering new services that drive after-sales revenues.
In this panel discussion, discover how to elevate your customer experiences and achieve real ROI through AI-optimized and commerce-enabled processes.
Learn how to:
- Modernize your B2B portal to meet demanding customer expectations
- Unify content and commerce to enhance engagement and increase order size and frequency
- Connect all your tools and integrate AI to efficiently deliver new experiences
- Use your portal as a catalyst for “servitization” - building new revenues through services
Meet the panel
Our experts
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VP Global Solution Consulting, commercetools
Matthew joined commercetools in 2019, initially leading Professional Services and becoming a key customer contact. In 2021, he transitioned to head the Global Solution Consulting team. His prior experience includes strategic roles at Aptos, Oracle Retail, and MICROS Retail, as well as leading IT and eCommerce at One Step Ahead.
Head of Strategic Accounts EMEA, Magnolia
Dominik Dühning, with 15+ years in digital strategy and transformation, holds an M.Sc. in media informatics. He has advised top management on leadership and governance and led projects at Aperto in Berlin. Since 2018, he has been Head of Strategic Accounts at Magnolia.