Webinar

B2B portals for industrial manufacturers

May 8, 2 PM CEST

Join us for a 45-minute webinar, in which industry experts share insights on how industrial manufacturers can boost revenues by delivering greater value to customers and prospects using B2B portals.

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About the session

Buyers in industrial manufacturing today expect modern digital experiences like the ones they use as consumers. That means sleek digital storefronts with tailored buying processes, self-service capabilities, cross-channel interactions, and efficient checkout options.

Meeting those expectations is critical for keeping and expanding existing customers. But with profit margins tightening, building better experiences is also essential for driving growth. The right digital experiences can attract prospects, support cross-selling, and provide a way for delivering new services that drive after-sales revenues.

In this panel discussion, discover how to elevate your customer experiences and achieve real ROI through AI-optimized and commerce-enabled processes.

Learn how to:

  • Modernize your B2B portal to meet demanding customer expectations 
  • Unify content and commerce to enhance engagement and increase order size and frequency
  • Connect all your tools and integrate AI to efficiently deliver new experiences
  • Use your portal as a catalyst for “servitization” -  building new revenues through services

Meet the panel

Our experts

Janinka Feenstra

Janinka Feenstra

Digital Consultant, TRIMM - Digital Craftsmanship

Janinka Feenstra is a digital consultant at the leading Dutch agency TRIMM. She has spent the last 8+ years in digital and specializes in digital sales, guided selling tools and portals.

Matt Alberts

Matt Alberts

VP Global Solution Consulting, commercetools

Matt joined commercetools in 2019 to lead the Professional Services organization and as a key face to the customer. In that role he led a team of Solution Architects and Developers in supporting customers and partners succeed when building their solutions on commercetools. Matthew transitioned to lead the Global Solution Consulting team in 2021.

Dominik Duehning

Dominik Dühning

Head of Strategic Accounts EMEA, Magnolia

Dominik Dühning, with 15+ years in digital strategy and transformation, holds an M.Sc. in media informatics. He has advised top management on leadership and governance and led projects at Aperto in Berlin. Since 2018, he has been Head of Strategic Accounts at Magnolia.

JamieBolland_headshot

Jamie Bolland

Head of Product Marketing and Content, Magnolia

Jamie is Head of Product Marketing and Content at Magnolia. He's from Scotland, sounds English and lives in Germany. Through that confusion, he does his best to help communicate the impact of Composable DXP and what Magnolia can do for his fellow marketers.