The Insights Accelerator provides marketers with robust tracking of user journeys and behavior across multiple platforms, and, with the help of AI, it turns data into actionable audience descriptions and insights.

At a glance, the Insights Accelerator is designed to:

• Improve segmentation: Leverage AI to gain deeper insights and create more precise customer segments based on behavioural patterns, preferences, and interaction histories.
• Enhance targeting: Enable more accurate and personalized targeting by identifying the optimal moments and methods to engage visitors.
• Optimize campaigns: Use journey insights to tailor and optimize campaigns for each stage of the marketing funnel, driving more effective engagement

The Insights Accelerator ensures all user data is collected and processed in compliance with global regulations, prioritizing data privacy and adherence to the highest security standards.