The mParticle CDP Extension connects Magnolia with mParticle, enabling marketing teams and content authors to easily sync audience data and create personalized user experiences. Instantly leverage customer insights to deliver tailored content and streamline event reporting—all within Magnolia's interface.

The connector comes with the following key features:

• Audience Sync and Segmentation: The Sync Audiences action automatically exports mParticle audience groups to Magnolia’s Segments app, allowing the Pages app to identify and target specific visitor segments with relevant content.
• Personalization with mParticle Data: Use profile attributes from mParticle, like page views, to personalize content for each visitor. For example, welcome back returning users with content related to their previous activity.
• Centralized Event Reporting: Event data captured in Magnolia can be forwarded to tools like Google Analytics 4 via mParticle, centralizing data collection and simplifying cross-channel reporting.